Nov 30, 2010

20% world population yet handful global brands from India

India has been long associated not with the word "outsourcing" - though only few decades, but seems like centuries. No matter how hard we try, we have been associated with a stigma of "cheap labor outsourcing country" in the global market and hence very little attention is given to the brands originating from India. Though we can'r change what happened in the past and is there as our legacy, but what we can surely do is the awareness towards creating a "Brand" - which comes with a promise that brand puts in front of the customer.

Though we have seen some positive swing by the leading Indian brands like Tata, SBI & ICICI towards creating a global brand, yet we are faraway from even grabbing 2% in the list of global brands.

No comments:

Post a Comment

IndiBlogger - The Indian Blogger Community